This article was first published on November 15, 2010 at The Online Marketing Mix. Marketing requires that you influence the attitudes and decisions of others, and there really is no more cost-effective tool to try to influence others than the internet. But how can we measure our internet influence? To begin with, we need to […]
Archive | Technology
Cyber security and your website
This article was first published on October 19, 2011, at The Online Marketing Mix. WordPress is an amazing tool that has vastly reduced the time and cost for even the smallest of organisations to publish huge quantities of information quickly and efficiently. But in so doing, it has conversely increased the risk that the failure […]
The state of the Internet
A short and entertaining update on the state of the internet with a focus on social networks. It is a few months old so add a few million or so to each statistic!
The selfish meme
This article was first published on October 14, 2010, at The Online Marketing Mix. Some of the most successful marketing campaigns use memes to embed a message into the consciousness of the people receiving the meme, but what exactly is a meme, and how and why would you use one? There is no single consistent […]
On the philosophy and tools of continuous improvement
This article was first published on October 12, 2010, at The Online Marketing Mix. The amount of energy and determination to get even a simple website up and running is quite extraordinary. It can be a draining exercise, but usually worth the result as you stand back and look at the results. But launching a […]
Holistic Web Design
This article was first published on October 11, 2010, at The Online Marketing Mix. I’ve been developing web sites for over a decade and I’ve noticed trends that have come and gone, but there is something that always appears to be a consistent theme. It is that when a website is planned from the very […]
Listen first, sell second. But do it quickly!
Using IT in business generally – but especially using the Internet – enables us to implement tools and strategies that radically alter the speed at which we do things. In 1999, Bill Gates termed this ‘Business at the Speed of Thought‘, and wrote a book about it in which he said: Looking back we can […]
The new Twitter – not what we signed up for?
Nowhere is the maxim “adapt or die” more apt than in the IT industry. And within the IT industry, the social media niche has seen such interest and growth that simply sitting on laurels and living on past successes is not an option. This is probably one of the reasons why Twitter has revealed a […]
How to use social media to build website traffic & sales
They say a picture speaks a thousand words, well here’s one I thought about a few days ago. I suppose this should really be some sort of virtuous circle kind of diagram as social media can be a virtuous (or vicious) circle, but the top-to-bottom approach starting with inputs and ending with the outputs appealed […]
The need for speed
I’m old school geek. I’m so old school geek, I remember the days of 4,800 and 9,600 baud modems that squealed excruciatingly like fax machines. But I’m even more old school geek than that. I once ran a BBS in my spare time. On an Intel 486 PC. Using Windows 3.11. With 2 whole MB […]